So How Did Advanced Nutrients Get Where It Is Today?
A decade ago, a businessman decided to revolutionize the plant nutrients and hydroponics industry.
The company owner, BigMike Straumietis, already had extensive combined experience in business, marketing, horticulture, and engineering when he co-founded Canadian Soiless Ltd in 1996.
In his personal life, he has experiences that make him primed for introducing new levels of growing success. BigMike comes to the hydroponic growing industry with extensive knowledge in both agriculture and marketing.
Courage, strength, and inventive thinking was needed to bring new blood and better products into the hydroponics industry. Growers were tired of getting the same yields year after year, and had hit a ceiling. Something needed to improve. BigMike was the man for the job.
After its founding, Canadian Soiless was at first a retailer – a wholesaler of equipment and nutrients made by other manufacturers. As the company reflected and listened to customer feedback, BigMike and his team began researching the products they were selling. They realized that these products were not specifically or properly engineered for the high-value crops grown by customers like you.
So, in 1998, Polar Bear Manufacturing Ltd. was founded as a company that makes innovative, professional equipment such as heat exchangers, fans, blowers, C02 dispensers, and climate monitoring systems.
In 1999, Polar Bear Manufacturing became worldwide distributors of high-intensity lighting systems made by Bell Lighting Technologies. Canadian Soiless and Polar Bear became hydroponics equipment industry leaders.
The most important thing about Advanced Nutrients is that we are always there for the growers – helping, innovating and creating new products to meet growers’ needs. Being close to the grower is what this company is good at – listening to problems and innovating improvements that affect the whole industry.
We have been at the biggest industry events.
Being close to our clients matters. The grower community and grow industry consistently confirm this. Not only are Advanced Nutrients products the best-selling ones on the market, but Advanced Nutrients has also received international acknowledgment.
The latest awards in the list are for the Most Fun Booth and for the Best Communication at Growmed 2013.
That said, the biggest validation of our products comes when growers show their desire for our products. This is why the massive craze for Advanced Nutrients products at Spannabis 2013 was an amazing gift, even if the outcome of the craze wasn’t exactly what we had in mind!
We are happy when you, as a grower, are happy.
Unprecedented Product Quality
BigMike expanded his research, development, and marketing after he discovered that fertilizers sold by other companies failed to maximize the profit potential of high-level hydroponics gardens.
He and his team of scientists discovered that most fertilizers lacked correct levels, ratios, and the types of quality components most useful for hydroponics plants.
After two years of field testing conducted by a team of five Ph.D.s, the company unveiled a startling new line of products specifically engineered for hydroponics, which differs from soil growing in many key ways.